Renewed Aarrekid wants to offer real treasures – those kind of garments that make you feel good, that you keep wanting to wear day after day. That’s what our name means as well. The word “aarre” is Finnish and means treasure. Our products are meant to be timeless and durable. Fast fashion is a curse word for us and we want our designs to have a purpose – not just something you wear twice and throw to trash. We are well known for our fearless unisex prints and in the future we will also focus even more on new interesting materials.
Ethical, European production is the most important thing for us and is also a factor that makes us different from most of the other brand. You see, all of our garments come from our own sewing factory, located in Northern Portugal, and close partners in the surrounding area with whom we have been working together for years.
For us at Aarrekid, more important than fashion is the way the product is made, the processes that it has gone through, to ensure an ethical production. Through our own sewing factory, we can better control the production of our products and we can speak openly about it. Along with a transparent production we believe that quality is key to sustainable clothing. A good quality article lasts longer, making it possible for you to recycle it by passing it to someone else. So it can become someone else’s treasure as well.